christopherschreck:

“How Going Viral Has Changed Art” by Kyle Chayka
“Instead of being sequestered into galleries and museums, visual art has to travel the same routes as any other content on the internet, and it adopts similar strategies to reach its audience. Projects are consciously designed to reach viewers, and can be optimized, whether it’s through spam keywords or powerful brands, to drive traffic and attract eyes and clicks. But the distinction between art that has gone viral and art that maintains a critical position toward virality while spreading through the same networks, is an increasingly important one.”

christopherschreck:

“How Going Viral Has Changed Art” by Kyle Chayka

“Instead of being sequestered into galleries and museums, visual art has to travel the same routes as any other content on the internet, and it adopts similar strategies to reach its audience. Projects are consciously designed to reach viewers, and can be optimized, whether it’s through spam keywords or powerful brands, to drive traffic and attract eyes and clicks. But the distinction between art that has gone viral and art that maintains a critical position toward virality while spreading through the same networks, is an increasingly important one.”

06/15/12